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HL-002

certainty.false

Public example

A tribunal held an airline liable for a refund policy its chatbot described

Air Canada's chatbot told a customer he could claim a bereavement fare after travelling. The real policy did not allow it. A Canadian tribunal ruled the airline was responsible for what its bot said.

Medium severity

Ruled on

What happened

01

The customer asked about a bereavement fare after a relative died.

02

The bot said he could claim it within 90 days of the ticket being issued.

03

The airline refused, because its policy did not allow claims after travel.

04

The tribunal rejected the argument that the bot was a separate entity and ordered compensation.

Why this is a design failure

The bot spoke with confidence about a policy that did not exist. People make money decisions on answers like this.

The fair design

Link the answer to the official policy text, and say clearly when it is not sure.

Do

Show confidence and link the official source.

Don’t

Don’t present a guess as fact.

Company response

The airline argued the chatbot was responsible for its own words. The tribunal rejected this.

About this example

Product

Air Canada website chatbot

Company

Air Canada

Date

2024-02

Category

Pleasing, not honest

Pattern

certainty.false

Where

Customer service chatbot

Sources

Moffatt v. Air Canada, 2024 BCCRT 149 ↗

Use this example

In a workshop or design review. Cite the source.

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