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Guidelines

Fair AI design guidelines

Six principles for designing AI products that respect people. Each links to the patterns it prevents.

01

Honest over pleasing

Name flaws, show confidence, and hold a position unless new facts arrive.

Prevents

Sycophancy, caves on pushback, false certainty

02

Let people finish and leave

Stop when the task is done. Make leaving as easy as joining.

Prevents

Nagging follow-ups, engagement bait, hard to leave

03

Do what was asked

Follow the request, say what changed, and stay within the role.

Prevents

Sneaking, softened translation, harmful compliance

04

Disclose any interests

Show alternatives and any commercial ties.

Prevents

Self-preference, agent upsell, disguised ad

05

Make clear it’s software

No simulated feelings or attachment hooks.

Prevents

Simulated feelings, emotional bond

06

Know the limits

Refer to professionals and keep consent voluntary.

Prevents

No referral, consent pressure

Use these with your team

One-page PDF and a review checklist per principle.