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HL-010

consent.pressure

Public example

Refusing cookies took more clicks than accepting them

France’s data protection authority, the CNIL, fined Google €150 million and Facebook €60 million because accepting cookies took one click while refusing took several.

Medium severity

Fined or settled

What happened

01

The decisions were announced in January 2022.

02

Accepting all cookies took a single click.

03

Refusing all cookies took several clicks.

04

The CNIL ordered a refusal option as simple as accepting, within three months.

Why this is a design failure

When refusing is harder than accepting, people agree to tracking they would otherwise decline.

The fair alternative

Put Accept and Reject side by side, at the same size, on the first screen.

Do

Put accept and decline side by side, equally clear.

Don’t

Don’t make declining take more clicks or effort.

Company response

No published response from the company.

About this example

Product

google.fr · youtube.com · facebook.com

Company

Google · Meta

Date

2022-01

Category

Skips safeguards

Pattern

consent.pressure

Where

Cookie banner

Sources

CNIL decisions, Jan 2022 ↗

CNBC, 6 Jan 2022 ↗

Use this example

In a workshop or design review. Cite the source.

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