How to recognize it in the interface
01
A brand is recommended with no “Sponsored” label and no reason tied to your needs.
Same moment, different copy (illustrative example)
Before
“The best option for you is BrandX Pro.”
Shows the pattern
After
“Sponsored: BrandX Pro. Unsponsored options in your budget: A, B and C.”
The fair alternative
Design guideline
Labels every paid placement and keeps it apart from the answer.
Do
Labels every paid placement and keeps it apart from the answer.
Don’t
Don’t mix paid placements into answers without a label.