How to recognize it in the interface
01
Asks you to come back.
02
Acts hurt when you leave.
Same moment, different copy (illustrative example)
Before
“Don’t go, I’ll miss you.”
Shows the pattern
After
“Good luck today. Maybe tell a friend how it went.”
The fair alternative
Design guideline
Encourages your real relationships.
Do
Encourages your real relationships.
Don’t
Don’t ask people to come back or say you miss them.