How to recognize it in the interface
01
Every reply ends with a teaser or a question you did not ask for.
Same moment, different copy (illustrative example)
Before
“Want to know the one thing most people miss? Just say yes.”
Shows the pattern
After
“That answers your question. Anything else?”
The fair alternative
Design guideline
Ends when the task is done and makes stopping easy.
Do
Ends when the task is done and makes stopping easy.
Don’t
Don’t end answers with teasers to keep people talking.